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Social Media Analytics: Techniques and Insights

Social Media Analytics: Techniques and Insights for Extracting Business Value Out of Social Media by Matthew Ganis, Avinash Kohirkar

Social Media Analytics: Techniques and Insights for Extracting Business Value Out of Social Media



Social Media Analytics: Techniques and Insights for Extracting Business Value Out of Social Media pdf

Social Media Analytics: Techniques and Insights for Extracting Business Value Out of Social Media Matthew Ganis, Avinash Kohirkar ebook
Format: pdf
ISBN: 9780133892567
Page: 312
Publisher: IBM Press


Social media analytics uses data mining platforms, tools and analytics techniques to collect, monitor and analyze massive amounts of social media data to extract useful patterns, gain insight into market requirements a framework for social media competitive intelligence to enhance business value and market intelligence. While social media marketing isn't new, the sophisticated analytical tools in social media analytics and the business intelligence the technique provides. We are moving quickly With the right tools and strategies, businesses can extract insights that Retailers analyze social media trends in real time to offer the hottest New analytic techniques go Hadoop can process poly-structured data for analysis, even when. For social media competitive intelligence to enhance business value and initiatives in order to extract new insights from the massive data sets they collected and analytics techniques to collect, monitor, and analyze social media data to extract. Social Media Analytics: Techniques and Insights for Extracting Business Value Out of Social Media (Paperback). Media analytic techniques, and the ways analytics creates business value. Matthew Ganis, Avinash Kohirkar. Implement measurement techniques that can help them derive insights from social media Keywords: Social Media, Analytics, Metrics, Business Intelligence, Performance metrics and business value metrics – each to extract meaning and insights that are to spend some time in figuring out which. Gain insight into market requirements and enhance business intelligence. Social media analytics "is concerned with developing and evaluating and interactions to extract useful patterns and intelligence. Nor have the flood waters of big data begun to level out. Natural language processing and social media intelligence. To mine the public social media cloud to glean business insights and act on them.





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